Five Tips for Successful Websites
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Websites are an expected part of any lawyer or law firm marketing plan. Gone are the days of having a website that looks like the firm’s brochure. Legal websites are dynamic tools that play a crucial role in creating conversations. Websites come in all shapes and sizes, with varying levels of sophistication. The cost of the…
How Content Helps You
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I was so pleased to have spoken at the In Practice law conference today in Hartford, CT. My co-presenter, Kirsten Lovett, and I presented a program called: “Repurposing with Rewards: A Guide to Creating Website and Social Media Content”. We had a fantastic room of attendees (who I hope walked away from the presentation with…
Working that Website Content
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Long gone are the days when just having a website was enough to show you were in the game. Websites have become increasingly sophisticated tools for differentiation. So, how do you separate the best websites from the rest? Quality content. Website analytics prove that traffic spikes occur when meaningful content is added. The analytics tools…