Writing for the Web

I write a lot of content for all types of people and venues. ¬†Regardless of the topic, most of my product appears on websites and blogs. Given the transient nature of website and blog visitors, it is crucial to follow some basic best practices in order to connect with the reader. ¬†Here is a brief…

Creating Effective Website Content

Websites are here to stay. Long gone are the days when just having a site was enough to show you were in the game. Websites have become increasingly sophisticated tools for differentiating your experience and skills. How do you separate the best from the rest? Quality content. Google analytics proves that traffic spikes occur when…