Social media used to be this new, shiny thing. When businesses started using it to market their items and services, it was an intriguingly fresh approach. Even so, lawyers were skeptical of this tool as a viable vehicle to promote their services. Now that the tools have been around for a long time, it’s become pretty clear…
Defining Your Purpose on Twitter
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I help a lot of people dip their toes into the world of Twitter as a marketing and relationship building tool. There are lots of important things to know about the tool, but I think many people miss the first critical step to developing their social media strategy. What is that step? Determining why and…
Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…