I hear them all… the excuses why people aren’t using social media to market their services. But Forrester has been studying social media and here are some interesting facts to consider: 98% of business decision-makers read blogs, watch videos or listen to podcasts. At least 8 out of 10 online users engage in social media.…
Employing a Winning Referral Strategy
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“How do you get your work?” It is a simple question I ask lots of people. Funny, I undoubtedly get the same answer every time. Referrals. The second question seems natural: “Why do they refer to you?” This answer is increasingly unclear to most people. They know they get work from referral sources,…
How Content Helps You
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I was so pleased to have spoken at the In Practice law conference today in Hartford, CT. My co-presenter, Kirsten Lovett, and I presented a program called: “Repurposing with Rewards: A Guide to Creating Website and Social Media Content”. We had a fantastic room of attendees (who I hope walked away from the presentation with…