Defining Your Purpose on Twitter
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I help a lot of people dip their toes into the world of Twitter as a marketing and relationship building tool. There are lots of important things to know about the tool, but I think many people miss the first critical step to developing their social media strategy. What is that step? Determining why and…
Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…
The CLE of Lead Generation
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I often get asked how to generate leads. I usually begin talking to people about how they define a lead. The typical answer is that a lead is akin to a cold call. Unsolicited inquiries from strangers about your services or business. I don’t agree, entirely. Of course that can be one type of lead,…