I often speak with lawyers and business owners about cross selling their services. My message: cross selling is not really selling, but actually service. Think about it… no one wants to sell or be sold to. But everyone wants to be well-served. So where do you start? Let’s begin with one basic foundation. Show your team’s…
End of Summer Marketing
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We are officially in the dog days of summer. Hopefully everyone can grab a few more days on the beach, enjoying backyard BBQs and take a few more dips in the pool. In between recharging your batteries, keep up on your relationship and business development so that September doesn’t find you in a scramble to catch up.…
Ask for Business… Language that Works
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You know that business development is important to the long-term health of your practice or business. You diligently work at building visibility and credibility. You tirelessly take care of your referral sources and client needs. All this is great! But there is something missing… The ask. Yes– the simple-sounding step of asking for work from someone.…