Using Content To Build Visibility
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We hear it all the time: Content is King. It is a vintage phrase that continues to hold on strong. After all, content marketing is a proven tool for reputation building. However, not all content is worthy of the crown. Generally speaking, well written and positioned content is a powerful tool for business development because…
Social media used to be this new, shiny thing. When businesses started using it to market their items and services, it was an intriguingly fresh approach. Even so, lawyers were skeptical of this tool as a viable vehicle to promote their services. Now that the tools have been around for a long time, it’s become pretty clear…
Blogging continues to be one of the best content marketing tools available to lawyers across all practice areas. In it’s most basic form, blogging gives lawyers a branded platform for developing a presence and voice on a particular subject matter. It also results in added visibility in a crowded legal marketplace. Here are a few tips to…