Writing compelling content is critical to marketing success. Perhaps you have the resources to hire a ghost writer (please choose me!), but should that not be an option, here are my top 10 tips for writing content that hits the mark. Know your format. Are you writing a blog post, LinkedIn post, long-form article or…
Using Content To Build Visibility
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We hear it all the time: Content is King. It is a vintage phrase that continues to hold on strong. After all, content marketing is a proven tool for reputation building. However, not all content is worthy of the crown. Generally speaking, well written and positioned content is a powerful tool for business development because…
Social media used to be this new, shiny thing. When businesses started using it to market their items and services, it was an intriguingly fresh approach. Even so, lawyers were skeptical of this tool as a viable vehicle to promote their services. Now that the tools have been around for a long time, it’s become pretty clear…