Content marketing is a most effective tool for marketing businesses and firms of all types. In 2015, marketing experts predict that content marketing will remain the go-to tool for not only standard marketing, but also for building a reputation for thought leadership. Effective thought leadership strategies have always showcased niche knowledge through well written and cleanly presented content. However, to get…
Asking for business can feel very daunting, sometimes unsavory, to some people. The reality is, asking for business need not be so hard or uncomfortable. Think of it as an extension of good service. Here are a few things to consider the next time you feel weary about asking for work. It’s not always about…
Focus. It is a crucial element to success. I am not talking about minimizing environmental distractions, although that is helpful. I am talking about focusing your targets, pitches and short-term goals. Think about it. Which is more attainable? To “lose weight” or “lose 5 lbs over 10 weeks.” Having a clearly defined path helps you…