Linked In has quickly become a component of many law firm marketing plans. Recently, the ABA Journal reported that a New York ethics opinion states that law firms may not describe their services within the “specialties” section of Linked In. It clarifies that only appropriately certified lawyers may list specialities, as long as they comply…
Make the Most of Late Summer Marketing
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We have all said it… ‘no one is around in the summer. I’ll start marketing in September.’ Unfortunately, this is misguided thinking. Summertime is a great time to be planning and executing on your marketing plans. Because, the reality is that marketing during the summer is no different than the rest of the year. Yes,…
It’s About the Service, Not the Pledge
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At the LSSO conference in Boston this summer, I heard this fantastic quote that has stuck with me: “It’s about the service, not the pledge!” This is so true! How many times have I looked at websites, read brochures, heard radio ads and spotted a “service pledge” addressed to clients? They proclaim that the service…