Suspense, Cliffhangers and… Marketing?

Cliff hangers work, don’t they?  There you are… hooked into a story-line, connected to the characters and then it flashes… ‘to be continued’.  This leaves you with the need to know more.  You want to have your questions answered so that you can see the outcome and draw connections from your personal experience. This method…

People Buy People

When discussing business development strategy with my clients, I find it interesting that the ultimate topic usually comes down to the simple fact:  People Buy People.  They want to work with someone they like and trust.  Perhaps even more important– they want to work with someone who makes them look good to others.  They want…

Are you Linked In?

Millions of people visit Linked In each day, connecting with colleagues, business associates and other people they meet through the natural course of their day.  In fact, it seems that people are more well-connected than ever.  When clients ask me if they should have a Linked in profile, I give them a wholehearted “YES”!  When…