Make the Most of Late Summer Marketing
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We have all said it… ‘no one is around in the summer. I’ll start marketing in September.’ Unfortunately, this is misguided thinking. Summertime is a great time to be planning and executing on your marketing plans. Because, the reality is that marketing during the summer is no different than the rest of the year. Yes,…
It’s About the Service, Not the Pledge
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At the LSSO conference in Boston this summer, I heard this fantastic quote that has stuck with me: “It’s about the service, not the pledge!” This is so true! How many times have I looked at websites, read brochures, heard radio ads and spotted a “service pledge” addressed to clients? They proclaim that the service…
Why Use Infographics?
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No matter what industry you work in, good and informative content is crucial to effective marketing. What is considered content? Lots of things, but typically the first thing that comes to mind is written material. No doubt…articles, advisories and commentaries are super tools. However, I am seeing more and more infographics being used to communicate…