Making the Most of Home Stretch Marketing

December 31, 2014 is just 10 short weeks away.  Like the saying goes, time flies when you’re having fun! Now is a great time to start the annual rite of passage.  Reflection.  Take the opportunity to look at what took place over the last 10 months.  Think about how you can complete the year on a strong…

Focus Includes Not Being All Things to All People

Focus.  It is a crucial element to success.  I am not talking about minimizing environmental distractions, although that is helpful.  I am talking about focusing your targets, pitches and short-term goals.  Think about it.  Which is more attainable?  To “lose weight” or “lose 5 lbs over 10 weeks.”  Having a clearly defined path helps you…