Reflection is Part of any Successful Marketing Plan

I have grown to really appreciate Thanksgiving and all of the sentiments that come with it. Think about it… family, friends, gratitude, comfort foods… it’s all GOOD stuff!  Fall, in addition to Thanksgiving, is the perfect time of year to reflect. Thanksgiving feels like the calm before the storm to me.  Sure, we are busy with…

How Shoveling Snow is Like Marketing Your Services

As New England gets an other foot of snow added to the winter totals, I found myself torn between shoveling now or waiting for later when the storm is done.  Then it occurred to me!  Shoveling snow is pretty similar to marketing your services.  How?  Let me tell you… It is far easier to shovel…

Practice Makes the Difference

I was reminded of a very important, very underutilized tool this weekend… practice! Sure… the tool seems so simple, but it is so often overlooked.  It became very clear to me in a recent encounter with my teenage son.  He and some buddies made a golf date and needed to set up a tee time.…