Social Media is Here to Stay
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I am pleased to have attended last week’s Legal Marketing Association’s New England Chapter Annual Conference. The theme of the conference was how technology should be used (and is being used in some cases) within the legal industry. Not that I had any doubt before, but it is now even more clear to me that…
Summer Tweets
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There is a lot of talk about tweeting as part of a marketing plan. Many people are aware of the tool, but overwhelmed by it, not knowing where to begin. As long as you are thoughtful about what you post, you really can’t lose with it, so why not give it a try? It is…
Using Linked In to Win
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Social media has become an expected tool to use in enhancing relationships. With close to 75 million members, Linked In has quickly turned into the go-to social networking site. Generally speaking, people are using LinkedIn exclusively for business networking, building connections one invitation at a time. There is also opportunity to create company profiles and discussion…