The Art of Starting Conversations
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September is just around the bend, and with it comes a new beginning for building business relationships. The fall is a great time to get involved with a new group or revive your activities with an existing organization. Often, industry groups get started with networking events in the fall, which then kick off a series…
DIY Marketing… Making Choices
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I am thrilled to be presenting at the upcoming InPractice conference in Hartford, Connecticut on May 3rd. My session is entitled ‘DIY MARKETING: ESSENTIAL TOOLS AND GADGETS TO HELP YOU SUCCEED.’ There are so many things that solo practitioners and small law firms may do to market their practices. My colleague, Kirsten Lovett, and I want to…
Your Personal Brand
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I have been coming across the term “personal brand” more and more these days. Most recently in a blog post by Jeff Bullas. His post focuses on developing your personal brand in social media. It is a great post that reminds me of some important criteria for developing a brand. Here are two of my…