What Makes an Emerging Issue, Anyway?
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I attended a great program on content marketing yesterday at the monthly educational luncheon of Legal Marketing Association’s New England Chapter. The speakers, Robert Algeri of Great Jakes, and Doug Stern, a freelance writer, spoke about how to create excellent content to make your online marketing success soar. I was really interested in everything they had to…
I hear them all… the excuses why people aren’t using social media to market their services. But Forrester has been studying social media and here are some interesting facts to consider: 98% of business decision-makers read blogs, watch videos or listen to podcasts. At least 8 out of 10 online users engage in social media.…
Employing a Winning Referral Strategy
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“How do you get your work?” It is a simple question I ask lots of people. Funny, I undoubtedly get the same answer every time. Referrals. The second question seems natural: “Why do they refer to you?” This answer is increasingly unclear to most people. They know they get work from referral sources,…