Making the Time to Market
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One of the biggest obstacles to marketing success is consistency of effort. At the end of the day, I have come to believe that we need to accept that the pace of life is crazy. The pressures come from every angle, both business and personal. However, this doesn’t mean that we have to be frantic every…
Dog Days Marketing
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It’s the ‘dog days’ of summer. According to Wikipedia, the expression ‘dog days’ refers to the hot, sultry days of summer in the areas around the Mediterranean Sea. Early civilizations would celebrate the rising of Orion’s dog constellation in July and August. The image of ancient people lounging around at night as they cooled off from a hot day, looking to…
Setting Goals in Steps: A 2015 Strategy
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As 2015 quickly approaches, my thoughts naturally turn to making resolutions and setting goals. Research shows that people who define and write down goals make more progress than those who don’t take the time to record them. So, here is a little secret I uncovered several years ago… goals do not need to be lofty or…