Content marketing is a most effective tool for marketing businesses and firms of all types. In 2015, marketing experts predict that content marketing will remain the go-to tool for not only standard marketing, but also for building a reputation for thought leadership. Effective thought leadership strategies have always showcased niche knowledge through well written and cleanly presented content. However, to get…
Defining Your Purpose on Twitter
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I help a lot of people dip their toes into the world of Twitter as a marketing and relationship building tool. There are lots of important things to know about the tool, but I think many people miss the first critical step to developing their social media strategy. What is that step? Determining why and…
6 Action Based Marketing Steps
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I had the distinct pleasure of presenting a program for the Massachusetts Women’s Bar Association with my esteemed colleague, Elizabeth Hailer. The title of our presentation was Action-Based Marketing for Developing Business Opportunities: The 5 Steps You Need to Take. (So, yes… you are right that the title of this post says 6 steps. The…