Employing a Winning Referral Strategy

“How do you get your work?”   It is a simple question I ask lots of people.  Funny, I undoubtedly get the same answer every time.  Referrals. The second question seems natural: “Why do they refer to you?”   This answer is increasingly unclear to most people.  They know they get work from referral sources,…

The Essential Quick Pitch

Everyone needs a quick pitch and summer is a super time to develop it.  No, I am not talking about baseball, nor am I referring to a sales pitch. I am talking about a very brief sentence or two that you use to introduce yourself in a casually, socially acceptable way.  Summer is a great…