To stay top-of-mind in the competitive race for developing new business and maintaining fruitful relationships, many businesses and individuals are turning to blogging. Blogging is one of the best tools available for building your reputation as a knowledgeable resource in a specific area. Blogs are the ‘on the go’ marketing tool that can be published…
Businesses with written marketing strategies always outperform those approaching marketing with an ad hoc spirit. But how often do you use a formal strategy? How do you know when it is time tweak it? I always tell my clients that marketing is a long-term business investment that shouldn’t be dramatically changed too frequently. However, I…
Spring is here again in New England! The sun is shining a bit more warmly, the birds are singing in the morning, the bees are buzzing around the blossoms. Everything is greening up and feeling fresh. It makes me want to refresh my surroundings with productive spring cleaning. What does this have to do with…