Defining Your Purpose on Twitter

I help a lot of people dip their toes into the world of Twitter as a marketing and relationship building tool.  There are lots of important things to know about the tool, but I think many people miss the first critical step to developing their social media strategy. What is that step?  Determining why and…

Holiday Giving

It is the giving time of year!  Whether personally or professionally, it feels nice to give gifts to people we appreciate and value.  In the business setting, it is important to give thought to the appropriateness of your gift.  Treat clients with gifts that show appreciation for your ongoing relationships. I am often asked for…