The Three Steps for Forming Habits

I often ask people about their marketing programs…what marketing are you doing and how is it going for you?  People usually can identify marketing activities fairly easily.  It is the second part of my question that becomes more troublesome. Many people reply that they just can’t seem to stick to it. A lot of marketing…

Work That Room

According to the Stanford Shyness Clinic, 93 % of American adults dread walking into a room full of people, especially strangers. That is a very high statistic, particularly for people who want to develop business through making connections.  It takes a concerted effort to jump the fears and put yourself out there.  However, just like…

Tip for Approaching People at Networking Events

Almost all professionals will attend some sort of gathering this time of year.  Regardless of your holiday traditions, it seems unanimous that December is a time to reconnect with colleagues. I recently attended an event hosted by the Legal Marketing Association of New England.  It was a traditional holiday gathering which focused on providing an…