Don’t Lead with NO
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I was listening to a story on NPR recently that caught my attention. It wasn’t the topic of the story that was memorable. It was a statement made by the speaker. It was simple: “Don’t lead with no.” This sentence could have slipped by unnoticed so easily. For me, the message rings absolutely true. It…
What Makes an Emerging Issue, Anyway?
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I attended a great program on content marketing yesterday at the monthly educational luncheon of Legal Marketing Association’s New England Chapter. The speakers, Robert Algeri of Great Jakes, and Doug Stern, a freelance writer, spoke about how to create excellent content to make your online marketing success soar. I was really interested in everything they had to…
Reviewing Marketing Strategy On the Go
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Businesses with written marketing strategies always outperform those approaching marketing with an ad hoc spirit. But how often do you use a formal strategy? How do you know when it is time tweak it? I always tell my clients that marketing is a long-term business investment that shouldn’t be dramatically changed too frequently. However, I…