Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…
Triumphant Tweeting
-
Posted by
Many lawyers (and other business people for that matter) I talk to immediately tell me they don’t use Twitter. Not in the ‘I don’t know how to use it’ kinda way, but in the ‘I won’t use it/it freaks me out’ kinda way. At first blush, I totally get it. They see it as a…
Practice Makes the Difference
-
Posted by
I was reminded of a very important, very underutilized tool this weekend… practice! Sure… the tool seems so simple, but it is so often overlooked. It became very clear to me in a recent encounter with my teenage son. He and some buddies made a golf date and needed to set up a tee time.…