What Did You Expect?
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I had a fantastic conversation with some colleagues last week on the broad topic of business development. We bantered back and forth about the challenges and rewards of our collective roles within and outside of law firms as we prepared for the panel discussion I will be moderating at the annual Legal Marketing Association’s New…
Face-to-Face Marketing
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Believe me…I am a believer in using social media, blogs & websites and other technology tools to market a business. However, I have to emphasize that these tools are meant to support your relationships. Despite the growing popularity of digital tools, face-to-face interactions are extremely valuable and essential to building long-term, loyal business relationships. A…
I am often faced with a repeating thought: ‘I just can’t get it all done… I need more time!’ My clients tell me the same thing when we talk about their marketing and business development efforts. They have good intentions, but somehow the days slip by when the ‘to do’ lists and multiple interruptions get…