Use Images, Gain Visibility

Our digital world offers us a great opportunity to stand out. Quality content is crucial to keep people interested and coming back. But images draw people to the content. Research shows that if someone is given a page of text with one image, their eyes naturally go to the title, image and caption first before…

What Makes an Emerging Issue, Anyway?

I attended a great program on content marketing yesterday at the monthly educational luncheon of Legal Marketing Association’s New England Chapter. The speakers, Robert Algeri of Great Jakes, and Doug Stern, a freelance writer, spoke about how to create excellent content to make your online marketing success soar. I was really interested in everything they had to…