Use Images, Gain Visibility

Our digital world offers us a great opportunity to stand out. Quality content is crucial to keep people interested and coming back. But images draw people to the content. Research shows that if someone is given a page of text with one image, their eyes naturally go to the title, image and caption first before…

Social Media for Marketing… No More Excuses!

I hear them all… the excuses why people aren’t using social media to market their services.  But Forrester has been studying social media and here are some interesting facts to consider: 98% of business decision-makers read blogs, watch videos or listen to podcasts. At least 8 out of 10 online users engage in social media.…

Employing a Winning Referral Strategy

“How do you get your work?”   It is a simple question I ask lots of people.  Funny, I undoubtedly get the same answer every time.  Referrals. The second question seems natural: “Why do they refer to you?”   This answer is increasingly unclear to most people.  They know they get work from referral sources,…