You have heard it from me plenty of times, but I will say it again. Business Development is all about building long-term, trusting relationships. Support your business development efforts with marketing tools and you will have a well-rounded approach. Today I want to share my top 5 recommendations for marketing your services: Personal networking and…
Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…
6 Action Based Marketing Steps
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I had the distinct pleasure of presenting a program for the Massachusetts Women’s Bar Association with my esteemed colleague, Elizabeth Hailer. The title of our presentation was Action-Based Marketing for Developing Business Opportunities: The 5 Steps You Need to Take. (So, yes… you are right that the title of this post says 6 steps. The…