The Golden Rule
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The Golden Rule… treat others as you would want to be treated yourself. We have probably all heard this statement in our personal lives, but does it apply to our business lives? Absolutely! I encourage clients to follow the golden rule in their business development efforts. By applying the most basic human elements to…
Pause to Think
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I recently volunteered my time to help publicize the service projects that the Boy Scouts of America are undertaking in my town. I knew this was a good thing to do, but I found that it took me a few days to hit send on that email committing myself. This hesitation made me wonder… Should…
People Buy People
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When discussing business development strategy with my clients, I find it interesting that the ultimate topic usually comes down to the simple fact: People Buy People. They want to work with someone they like and trust. Perhaps even more important– they want to work with someone who makes them look good to others. They want…