Marketing During the Economic Recovery
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We hear that the economy is recovering, but many people are reporting that the recovery is slow or not hitting their firms just yet. We all know that running a successful business requires more than hard work. Among the many considerations in keeping a business healthy, it is very important to maintain marketing activities. Here…
The ‘Take Ten’ Approach to Marketing
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I often hear people say they don’t have time to market their practice. People feel overwhelmed by the pace of life and marketing feels like a huge undertaking that is difficult to do. Nonsense. We all have ten minutes everyday to chat at the water cooler, grab a Starbucks or wait for a meal to…
Reviewing Marketing Strategy On the Go
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Businesses with written marketing strategies always outperform those approaching marketing with an ad hoc spirit. But how often do you use a formal strategy? How do you know when it is time tweak it? I always tell my clients that marketing is a long-term business investment that shouldn’t be dramatically changed too frequently. However, I…