What are Twitter Hashtags for Anyway?
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Twitter is starting to become more mainstream in the legal industry as a legitimate way to share information and communicate with others with similar interests. Lawyers get nervous when it comes to tweeting, not knowing where to begin. I always advise individuals and firms to take baby steps when learning to tweet. Start out slowly…
The ‘Take Ten’ Approach to Marketing
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I often hear people say they don’t have time to market their practice. People feel overwhelmed by the pace of life and marketing feels like a huge undertaking that is difficult to do. Nonsense. We all have ten minutes everyday to chat at the water cooler, grab a Starbucks or wait for a meal to…
Working that Website Content
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Long gone are the days when just having a website was enough to show you were in the game. Websites have become increasingly sophisticated tools for differentiation. So, how do you separate the best websites from the rest? Quality content. Website analytics prove that traffic spikes occur when meaningful content is added. The analytics tools…