Social media has exploded the growth of personal brands. If you have a consistent social presence (and I mean both in person ‘social’ and the online ‘social) you are building your personal brand with each encounter you have. Your personal brand is all about who you are and what you want to be known for.…
The calendar says it is spring, even if it doesn’t feel like that way in New England! So what does that mean for your marketing? A lot! Pull out your marketing plan and shake it out! Here are a few spring cleaning tips to help jump start your efforts: Refresh your commitment to forwarding your…
Triumphant Tweeting
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Many lawyers (and other business people for that matter) I talk to immediately tell me they don’t use Twitter. Not in the ‘I don’t know how to use it’ kinda way, but in the ‘I won’t use it/it freaks me out’ kinda way. At first blush, I totally get it. They see it as a…