Focus Includes Not Being All Things to All People

Focus.  It is a crucial element to success.  I am not talking about minimizing environmental distractions, although that is helpful.  I am talking about focusing your targets, pitches and short-term goals.  Think about it.  Which is more attainable?  To “lose weight” or “lose 5 lbs over 10 weeks.”  Having a clearly defined path helps you…

Linked In Etiquette: The Unwritten Rules

There is an etiquette to everything.  Whether in a business or personal setting, it is important making a good impression is often the foundation of ongoing relationships. Social networking has experienced exponential growth and we use online tools for almost everything. Just as in face-to-face interactions, there are expected behaviors online that aren’t published hard and…

Be the Service ‘Glue’ that Supports Cross Selling

I often speak with lawyers and business owners about cross selling their services. My message: cross selling is not really selling, but actually service.  Think about it… no one wants to sell or be sold to.  But everyone wants to be well-served.  So where do you start? Let’s begin with one basic foundation. Show your team’s…