School is starting, pumpkin spice lattes are appearing on coffee-house menus and the tips of a few trees are starting to turn a golden hue. Even though it is over 100 degrees today, Fall is coming. And with Fall, comes a resurgence of activity. I find September to be like a mini-new year for many people.…
Make It Personal
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When I meet someone who runs a small business or a law firm, I am often asked… with so many choices for how to market my services, where should I begin? In my mind, there is only one answer. Make it personal. Building long-term, trusting relationships with clients and referral sources is one of…