Making it Habit
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Both in business and in life, there are good habits and bad habits. Creating positive habits to effect your business will result in success. Sound simple, yet we all know how hard this really is. So, how do habits get made? Generally speaking, through awareness, commitment and repetition. Marketing your business needs to…
Suspense, Cliffhangers and… Marketing?
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Cliff hangers work, don’t they? There you are… hooked into a story-line, connected to the characters and then it flashes… ‘to be continued’. This leaves you with the need to know more. You want to have your questions answered so that you can see the outcome and draw connections from your personal experience. This method…
People Buy People
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When discussing business development strategy with my clients, I find it interesting that the ultimate topic usually comes down to the simple fact: People Buy People. They want to work with someone they like and trust. Perhaps even more important– they want to work with someone who makes them look good to others. They want…