Summertime Marketing
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It is finally summertime in New England! The weather is warming up, the kids are out of school and people are talking about vacation plans. To many people, that is the perfect excuse to stop dead in their marketing tracks. It is unfortunate to hear that people avoid reaching out to clients in June, July or…
Creating Effective Website Content
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Websites are here to stay. Long gone are the days when just having a site was enough to show you were in the game. Websites have become increasingly sophisticated tools for differentiating your experience and skills. How do you separate the best from the rest? Quality content. Google analytics proves that traffic spikes occur when…
Steps that Help You Make a Decision
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Every day we are faced with multiple opportunities to make decisions. Some decisions are made without even thinking twice, but others are trickier. When it comes to business development, we sometimes struggle with making decisions. Insecurities get in our way… what will work, how will I be perceived, how often should I reach out to…