Defining Good Service

I had an experience yesterday that got me thinking about service and point of view. Let me walk you through my experience… yesterday was a glorious fall day in New England– blue skies, cool breezes and crisp air. I was inspired to cook a hearty meal to warm ourselves after a day outdoors.  I pulled…

Face-to-Face Marketing

Believe me…I am a believer in using social media, blogs & websites and other technology tools to market a business.  However, I have to emphasize that these tools are meant to support your relationships. Despite the growing popularity of digital tools, face-to-face interactions are extremely valuable and essential to building long-term, loyal business relationships. A…

Using Social Media… Where to Begin

Businesses are increasingly adding social media as a marketing tool to gain exposure for their services and products. But the big question remains… “where do I start?” Establishing an effective social media presence for your business can feel overwhelming, but it doesn’t have to be that way! Consider these tips for getting started. Set Goals:…