Reviewing Marketing Strategy On the Go
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Businesses with written marketing strategies always outperform those approaching marketing with an ad hoc spirit. But how often do you use a formal strategy? How do you know when it is time tweak it? I always tell my clients that marketing is a long-term business investment that shouldn’t be dramatically changed too frequently. However, I…
Spring is here again in New England! The sun is shining a bit more warmly, the birds are singing in the morning, the bees are buzzing around the blossoms. Everything is greening up and feeling fresh. It makes me want to refresh my surroundings with productive spring cleaning. What does this have to do with…
Being Nice Matters
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We have a simple rule in our house: ‘Be nice to everyone no matter what.’ My kids look at me quizzically on this mantra from time to time. They know the truth. Reality is…not everyone is nice to them all the time. So, why should they be nice back? I just smile and tell them,…