I don’t think anyone would argue that 2020 was not the brightest nor best year personally or professionally. But now that it is gone, how do we approach marketing and business development in 2021 under the continued restrictions and safety concerns? Through online tools. More people are using technology to connect with people, educate themselves…
There are literally thousands of things you can do to market a professional services practice. Just think about all of the people you know, the technology choices available and the resources to consider. It’s easy to get caught up in the whirlwind of options, and you may find yourself in analysis paralysis, frozen by the…
Engaging Virtual Audiences
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One thing we can all agree on is that this year has not been what anyone expected or hoped for. COVID-19 continues to change the trajectory of many businesses. When New England (and lots of other places) came to a grinding halt in March, it was shocking. Lawyers made the shift to home offices and…