There are literally thousands of things you can do to market a professional services practice. Just think about all of the people you know, the technology choices available and the resources to consider. It’s easy to get caught up in the whirlwind of options, and you may find yourself in analysis paralysis, frozen by the…
Engaging Virtual Audiences
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One thing we can all agree on is that this year has not been what anyone expected or hoped for. COVID-19 continues to change the trajectory of many businesses. When New England (and lots of other places) came to a grinding halt in March, it was shocking. Lawyers made the shift to home offices and…
Positives in a Pandemic? Let’s Try.
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The COVID-19 pandemic has certainly caused a huge disruption to our work and personal lives. There is so much sad news driving fear and uncertainty. It is an exhausting way to exist. But is it possible to find a few positives in this gloomy era? I hope so. Let’s try: Embrace a slower pace. Although…