In my work coaching lawyers about marketing and business development, I am often asked about discounts on pricing. Lawyers are often very uncomfortable when it comes to putting a price on their work, and it can create a lot of stress. No one likes to talk about money, especially when it comes to buying a…
The first quarter of 2021 is wrapping up and firms are starting to evaluate how to safely get back into the office. It has been a very strange year, but law firms are reporting better than expected results from 2020. Am Law 50 firms saw a 7.5% growth over 2019 with total expenses down by…
I don’t think anyone would argue that 2020 was not the brightest nor best year personally or professionally. But now that it is gone, how do we approach marketing and business development in 2021 under the continued restrictions and safety concerns? Through online tools. More people are using technology to connect with people, educate themselves…