Ready, Set, GO…Communicate in 140 Characters Or Less

I was recently asked by Elephant Creative to conduct ‘the law’s fastest interview’.  I was asked to respond to several questions in fewer than 140 characters. Simple, I thought… I can definitely do this, afterall, I tweet routinely.  How hard can it be?  Well, I have to say it wasn’t hard, but it sure was…

Hanging Your Own Star. One Relationship at a Time.

I couldn’t begin to tell you what it means to me to have been recognized at the “Your Honor Awards” ceremony in Boston last week. My beloved trade association, the Legal Marketing Association’s New England Chapter, has always been a huge part of my professional life. I first joined in 1998 as a means to…

Twitter: A Few Do’s and Don’ts

It’s hard to believe that Twitter was started in 2006! It has become a part of life for many of us. Whether you are a veteran tweeter or you are just getting started, here are a few Do’s and Don’ts to keep in mind. DO: Create a handle that uses your name. Help people find…