Using Content To Build Visibility
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We hear it all the time: Content is King. It is a vintage phrase that continues to hold on strong. After all, content marketing is a proven tool for reputation building. However, not all content is worthy of the crown. Generally speaking, well written and positioned content is a powerful tool for business development because…
In my work coaching lawyers about marketing and business development, I am often asked about discounts on pricing. Lawyers are often very uncomfortable when it comes to putting a price on their work, and it can create a lot of stress. No one likes to talk about money, especially when it comes to buying a…
The first quarter of 2021 is wrapping up and firms are starting to evaluate how to safely get back into the office. It has been a very strange year, but law firms are reporting better than expected results from 2020. Am Law 50 firms saw a 7.5% growth over 2019 with total expenses down by…