I hear them all… the excuses why people aren’t using social media to market their services. But Forrester has been studying social media and here are some interesting facts to consider: 98% of business decision-makers read blogs, watch videos or listen to podcasts. At least 8 out of 10 online users engage in social media.…
Employing a Winning Referral Strategy
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“How do you get your work?” It is a simple question I ask lots of people. Funny, I undoubtedly get the same answer every time. Referrals. The second question seems natural: “Why do they refer to you?” This answer is increasingly unclear to most people. They know they get work from referral sources,…
Linked In has quickly become a component of many law firm marketing plans. Recently, the ABA Journal reported that a New York ethics opinion states that law firms may not describe their services within the “specialties” section of Linked In. It clarifies that only appropriately certified lawyers may list specialities, as long as they comply…