The calendar says it is spring, even if it doesn’t feel like that way in New England! So what does that mean for your marketing? A lot! Pull out your marketing plan and shake it out! Here are a few spring cleaning tips to help jump start your efforts: Refresh your commitment to forwarding your…
Triumphant Tweeting
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Many lawyers (and other business people for that matter) I talk to immediately tell me they don’t use Twitter. Not in the ‘I don’t know how to use it’ kinda way, but in the ‘I won’t use it/it freaks me out’ kinda way. At first blush, I totally get it. They see it as a…
6 Action Based Marketing Steps
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I had the distinct pleasure of presenting a program for the Massachusetts Women’s Bar Association with my esteemed colleague, Elizabeth Hailer. The title of our presentation was Action-Based Marketing for Developing Business Opportunities: The 5 Steps You Need to Take. (So, yes… you are right that the title of this post says 6 steps. The…