Linked In Etiquette: The Unwritten Rules

There is an etiquette to everything.  Whether in a business or personal setting, it is important making a good impression is often the foundation of ongoing relationships. Social networking has experienced exponential growth and we use online tools for almost everything. Just as in face-to-face interactions, there are expected behaviors online that aren’t published hard and…

Be the Service ‘Glue’ that Supports Cross Selling

I often speak with lawyers and business owners about cross selling their services. My message: cross selling is not really selling, but actually service.  Think about it… no one wants to sell or be sold to.  But everyone wants to be well-served.  So where do you start? Let’s begin with one basic foundation. Show your team’s…

End of Summer Marketing

We are officially in the dog days of summer. Hopefully everyone can grab a few more days on the beach, enjoying backyard BBQs and take a few more dips in the pool.  In between recharging your batteries, keep up on your relationship and business development so that September doesn’t find you in a scramble to catch up.…