Providing personalized service to clients will enhance their overall experience with you and your business. A positive experience may include simple gestures such as asking for their opinions, providing value added services, or following up on conversations without being prompted.  These seemingly small offerings build loyalty into your customer relationships. I have seen it time and time again…. if clients feel well cared for, they become more dedicated consumers of your services. Importantly, if they enjoy the process of conducting business with you– they will continue to work with you and send additional business your way.  In a nutshell, you will be most successful when you take the time to be appreciative of your clients and give them the attention they crave.