Asking for business can feel very daunting, sometimes unsavory, to some people.  The reality is, asking for business need not be so hard or uncomfortable.  Think of it as an extension of good service.  Here are a few things to consider the next time you feel weary about asking for work.

• It’s not always about making the sale now.  Asking for work shouldn’t be the first thing you think about when you meet with a prospect.  Instead, think about how you may be the best solution, the most helpful and the most useful.
• Building strong relationships are the foundation of your future.  Make sure that every time you ask for work, it furthers the relationship.  Everything you do should build value for the future.
• Know your goal and how you will get there.  Clearly define actionable steps that will help you reach your client’s goals and you have already furthered your own success.
• Keep your quick pitch in your pocket.  If you know your quick pitch cold, it will always be ready for you to use.
• Uncover obstacles and brainstorm solutions before you encounter them. Anticipate delays for earning new business and work at removing them before they become a gating factor.
• Be Yourself.  This may be the most important piece.  People hire people they like and trust.  Never give anyone a reason to distrust you.  Say what you mean and follow-up on your promises.

Asking for business may never be easy, but it can be more comfortable.  Build your relationships for the long haul and don’t be afraid to take advantage of opportunities as they present themselves.