There is a lot of talk about tweeting as part of a marketing plan.  Many people are aware of the tool, but overwhelmed by it, not knowing where to begin.  As long as you are thoughtful about what you post, you really can’t lose with it, so why not give it a try?  It is easy to do, doesn’t require a lot of time and can be fun. Take time this summer to build Twitter into your plan. Setting up an account is simple, just follow the prompts on Twitter and away you go!

But wait, you say… what do I Tweet about?   Here are a few thoughts:

• Links to valuable information– such as blogs, websites, articles, etc…
• Quotes that inspire.
• Ideas that cause people to think or act.
• Questions you may have and would like input on.
• Retweets of other people’s tweets that you think are useful or amusing.
• Current events and news.

Perhaps the most important thing to remember about using Twitter is that it is a forum for listening and sharing.  Provide value through insight and never sell your services or products.

So, this summer, try out Twitter a few days a week and watch how you gather followers who also share information and learn a lot in the process.  Don’t stress about it– just take your time and get comfortable.  You may find that you enjoy using this unique communication tool more than you anticipated!

Looking forward to seeing you on twitter…let me know if you have started with the help of this post: @DebScaringi