Five Tips for Successful Websites
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Websites are an expected part of any lawyer or law firm marketing plan. Gone are the days of having a website that looks like the firm’s brochure. Legal websites are dynamic tools that play a crucial role in creating conversations. Websites come in all shapes and sizes, with varying levels of sophistication. The cost of the…
Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…
Use Images, Gain Visibility
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Our digital world offers us a great opportunity to stand out. Quality content is crucial to keep people interested and coming back. But images draw people to the content. Research shows that if someone is given a page of text with one image, their eyes naturally go to the title, image and caption first before…