Social Media is Here to Stay
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I am pleased to have attended last week’s Legal Marketing Association’s New England Chapter Annual Conference. The theme of the conference was how technology should be used (and is being used in some cases) within the legal industry. Not that I had any doubt before, but it is now even more clear to me that…
Slower, but Not Slow…
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I’m sure it varies somewhat depending on industry, but it seems that the proverbial ‘summer business slump’ isn’t as prevalent as it used to be. Clients and colleagues tell me a similar story: ‘business is slower, but not slow’. Given the economic downturn of recent years, this is good news for business. My next question…
Creating Effective Website Content
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Websites are here to stay. Long gone are the days when just having a site was enough to show you were in the game. Websites have become increasingly sophisticated tools for differentiating your experience and skills. How do you separate the best from the rest? Quality content. Google analytics proves that traffic spikes occur when…